From Kraft Foods ...Kraft Foods owns the Kool-Aid Man who has his own website:
"NAME: KOOL-AID Man
HEIGHT: 8' tall and 5' wide
FUN FACT: I have 3 ice cubes in my head"
Is there a rule in real estate blogging about not pitching your company? What if your job is pitching your company?
Real Estate Brand - RE/MAX
Ken Tracy of RE/MAX - Naperville wrote a post on ActiveRain about Re/Max... Why RE/MAX?
"Easy Ken... that RE/MAX kool-aid is dangerous. You've broken the biggest blog rule by pitching yourself and your company. RE/MAX is just one way of doing business."
Well of course RE/MAX is just one way of doing business, Ken's choice and he's writing about it on his ActiveRain blog..."the biggest blog rule" is against pitching yourself and your company? Huh? Do you feel there is a rule against blogging about your brand or company?
Is being loyal to a real estate brand akin to standing in line to drink poisoned Kool-Aid? Re/Max, Coldwell Banker, Keller Williams, Exit, GMAC, ERA, Prudential, Century 21... IMHO one of the cool things about social media is that we mix with those from other brokerages. Yeah we do that at the board for committees...too, kinda sorta.
Real Estate Brand - Exit Realty
An agent from my market, who is with Exit Realty posted an entry on her ActiveRain blog, Valerie McMichael wrote about Exit Realty
The first comment was:
"No offense Valerie, but is this real estate or Am Way" I believe he must have meant "Amway."
"Your 30 second commercial is up. This is not what AR is about."
A Keller William's agent understood something in Valerie's post to be Valerie referring to Keller-Williams so commented with a link to something he wrote, whatever he linked to has been deleted.
Brand wars? It was Valerie's third and last post on ActiveRain.
Real Estate Brand - Real Living
The brokerage I work for, Real Living HER is part of Real Living, recently Chris Svec, "the Vice President of New Market Development for Real Living, Inc" joined ActiveRain. Chris sells Real Living Franchises. Don't want to buy a franchise or be recruited? Run past Chris's blog... run quick. Or maybe Chris will start posting jokes and recipes on ActiveRain to win friends and influence people, only time will tell.
Last week Chris Svec had an agent with an indepependent broker camping out on his blog. edit He is with a national brand ??? I must have had him confused with someone else. A funny comment on Brad Whiteman's blog (a Real Living Franchisee's blog) ABOUT Chris Svec says:
"WOW, so the companies that were doing some of these things before HER/Real were not really the first one's?
I am on a fact finding mission for half-truth's and lies out of the Real Living camp after reading some of Chris Svec's slanderous comments and witnessing his attempt to encourage real estate broker price fixing, even though he himself is not licensed and probably unaware of what he is and is not allowed to say when representing his employer...even though he thinks a disclaimer gets him off the hook.
I see that I do not have to look far for what I am looking for...it just took three or four clicks to find more.
Al Gore just called me. He said he didn't actually invent the Internet, but that Real Living did. (sarcasm, of course, since I do not practice lying...this little thing unheard thing called "code of ethics" that I adhere to.) "
Psst... I believe Chris Svec is licensed in Ohio. Wow... what did Real Living ever do to him?
I went looking for Chris encouraging "price fixing" or Chris slandering anyone or another brand and I can't find it... If you read his blog assuming Chris Svec is not going to write about Real Living, you will be disappointed. In fact you may become a raving, ranting lunatic if you continue to read Chris's blog if you have something against people blogging about their brand, or against Real Living. Above is from Brad Whiteman's Who's First Real Living which is all about Real Living.
I was at the Real Living convention this week, Momentum 2008 but I must have missed the Kool-Aid.
This post provided by Maureen McCabe HER Realtors*
Contact Maureen McCabe of HER Realtors* - 614.388.8249
email: MaureenatMaureenMcCabe.com at = @
*Real Living HER
Information is deemed to be accurate but should be verified to your satisfaction. Information provided herein is supplied by several sources and is subject to change without notice. Opinions expressed are solely those of Maureen McCabe.